Flexible roads for an unplugged childhood.

Waytoplay started life in 2003 as fun idea from Sybren, Waytoplay’s creator and designer. In 2013 together with his wife Marise they embarked into the unknown world of toys. Before they knew it, we were in overdrive with their innovative toy design taking off around the world. Together with Lex, distributor, and Stephanie, marketing, and their kids, Bente and Joep (who regularly get on board to help out with packaging, events or photography for social media), the Waytoplay team are inspiring families everywhere to unplug and have fun without wires or screens.

The Waytoplay road segments are the tools, and the children make the rules. Waytoplay believe in endless, OPEN enjoyment. With the various road segment shapes included in our sets, a child can build its own route, find its own way and discover a new world. Long, short, curvy or straight. With other toys or without. It’s all good.

Childsafe and durable

Before your child goes on an adventure, the road segments have enjoyed a road trip of their own. To ensure to high safety and quality standards we control the entire production process ourselves. We only work with partners we know and trust.

The road segments are made and shaped in Germany after which the all important road markings are added in The Netherlands. Because we have embraced the ‘impact first’ approach, we have teamed up with a sheltered employment provider, that provides work for people with little access to the regular labour market. With great care, attention and dedication they add the road markings to both sides of the road segments.

Waytoplay road tracks are made of 100% child safe and durable PVC. They conform to the highest USA and European EN-71 norm for toys.